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Yibeiqi corporate culture

Yibeiqi Women's Clothing is a subsidiary of Haoyang Clothing Co., Ltd. Yibeiqi Clothing Co., Ltd. was established in 2001. Haoyang Clothing Company is a professional clothing company integrating product development, design, production, and sales. The company has a first-class designer team, advanced production equipment and a professional marketing team. At present, there are more than 100 provincial agency operators and more than 1,000 specialty stores nationwide.

"Yibeiqi" won the 2007 China Famous Brand, 2007 Henan Famous Clothing Brand, 2007 CCTV CCTV Listed Brand, 2011 Henan Famous Brand, 2013 Henan Top Ten Women's Clothing Brand, 2013 Film and Television Red Star Liu Duoduo Formally become the brand spokesperson, the Yibeiqi brand is honored to be invited to participate in the 21st and 22nd Beijing International Service Fair in 2013 and 2014. In 2012, the Yibeiqi brand also passed the national certification of ISO9001 quality management system certification. . Yibeiqi adhering to the development strategy of "people-oriented, winning by quality"; adhering to the service concept of "creating the brand with details, weaving the future with integrity", dare to innovate and practice, is proud to present our products with a proud attitude and firm belief Promote to the ranks of domestic well-known brands, and gradually enter the international market.

Haoyang Clothing always adheres to the corporate purpose of "creating a well-known brand and contributing to the rise of Chinese clothing". In order to meet the fierce market competition and challenges, we will adopt a new attitude and accept new challenges in a market where crises and opportunities coexist. In the competition, we will provide customers with reliable quality products, and strive to join hands with new and old customers and industry colleagues to expand the market and create new brilliance for leading the fashion trend of Chinese clothing!

Product core positioning:

Yibeiqi-make beautiful women more beautiful because of us!

Crowd age: 30-45 years old

Consumption level: mid-to-high-end women with financial strength

Consumer groups:

A beautiful woman with culture, connotation and accomplishment, a modern woman who has high economic strength, pays attention to life style, pursues fashion, and advocates elegance;

product style:

Fashion, simplicity, elegance, atmosphere, simplicity in individuality, elegance in refinement, taste in life, and interpretation of taste in business quality women's clothing;

Brand Culture:

EBECKY 依贝奇 is derived from one of the oldest languages ​​in the world-Hebrew, which means charming, charming, independent, and confident woman. At the same time, she pays attention to exquisite beauty and exquisite details. Yibeiqi women's clothing takes leisure, elegance, simplicity and fashion as its design concepts. Integrating European and Korean fashion with Eastern culture, it showcases the unique romantic, intellectual, and self-confidence of modern women aged 20-35, and perfectly interprets the unique charm and life style of women in work and life.

Our vision: to become a benchmark enterprise in the apparel industry

Our values: 1. Product values: quality is the prerequisite, output is the guarantee, and style is the soul.

2. Customer values: always take customer complaints and complaints as the direction of our efforts.

3. Employee values: make high-quality products and create first-class performance.

4. Talent values: Employees are always the greatest wealth of an enterprise.

Our mission: "Three Missions"

1. Let beautiful women be more exciting because of our works.

2. Everyone who joins our team will move towards a better and happy future.

3. Create a well-known brand and contribute to the rise of Yupai clothing.

Our career: Create a beautiful career for the world.

Our belief: "Ten Beliefs"

1. Only find ways to succeed, not make excuses for failure.

2. Break through yourself, face setbacks squarely, embrace difficulties, and swear to never stop until you reach your goal.

3. Work for your own mission and the future happiness of your loved ones.

4. Only by doing what you should do first can you be qualified to do what you want to do.

5. Three principles of correct action: serious, fast, and teamwork.

6. Details create the brand, and quality determines the future.

7. Summary and review are the mother of success, and laxity and carelessness are the father of failure.

8. Doing small things depends on the individual, doing big things depends on the team, and cooperation can achieve a win-win situation.

9. A positive attitude is the foundation of happiness and success.

Negative mentality is the source of pain and failure.

10. Absolute loyalty and gratitude are the greatest virtues in the world.

Absolute obedience, iron discipline is the guarantee of all success.

Our spirit: "Three Spirits"

1. The hardworking spirit of the stupid bird flying first.

2, the team spirit of sincere cooperation.

3, the fighting spirit of swearing to never give up until the goal is reached.